Tuesday, October 9, 2018

UPDATED M2 CP - Identity Design & Branding (Part 2)



REVISED 


took out stroke, drop shadow. I also changed some leading to tighten it up.



Here I changed out the colorful Logo to more subdued..
Instead of adding another silhouette I did a wood grain texture.
 I also changed the coloring and changed the font to a bold. 














Changed out fill of the main font to be lighter value, matching the bottom edge.
 Made the typeface slightly larger. Removed all heavy strokes.
Made the managers name bigger and added additional address.




















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